This sTLD (sponsored Top Level Domain) is designed specifically for the global adult entertainment industry as a trusted brand, globally recognized and extolling responsible and safe behaviour.

Domains that were previously unavailable in the dot-com world are suddenly available such as casting.xxx, live.xxx, desi.xxx, or free.xxx. The possibilities for new domain names are endless. Another incredible opportunity is the inclusion of free malware protection from McAfee for all.XXX websites. McAfee is providing their malware protection to .XXX website operators service to help protect registered websites and their customers from hackers, exploits, and malware. This service represents a value of hundreds of dollars per domain and is provided free of charge to .XXX registrants. A revolutionary new payment system to accompany your current offerings is being developed for launch in 2012. The system will offer micropayment opportunities and will be offered exclusively to .XXX domain owners providing very competitive rates.

The Sponsored Community consists of individuals, companies and organizations that have voluntarily determined that a system of self-identification would be beneficial and have voluntarily agreed to comply with all IFFOR Policies and Best Practices Guidelines. The Sponsored Community also includes those who provide Adult Entertainment intended for consenting adults and those who provide talent, products or services to the adult industry.

As a trusted brand, customer confidence will be very high resulting in more traffic, greater repeat traffic, and, perhaps most importantly, greater conversion into paying customers. Holders of .XXX domains will also benefit from global marketing campaigns and greater awareness in the mainstream world. Additionally ICM is developing a traffic generation search portal for .XXX sites that will be promoted internationally leading to immediate new traffic to .XXX domains for new registrants.